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Shape Better Funnels2.0.0

Offer Funnel Kit

Shape Better Funnels

Funnel design

Offer Funnel Kit

This pack helps you turn a loose offer into a sales argument that makes more sense. Instead of staring at a product description and guessing how to sell it, you get a clearer promise, a stronger value stack, better hook angles, and a simple funnel plan that shows what should happen next.

Format

MD + JSON + MJS

Files included

6

Tools used

0

What's Included

A ready-to-run offer strategy generator — Feed it a product brief and get back a structured offer plus funnel plan
A stronger offer promise — Clarifies the result, the pain removed, and the delivery model so the offer feels easier to understand
Guarantee and objection handling — Helps you reduce buyer hesitation instead of burying the hard parts
Hook angles for top-of-funnel messaging — Gives you multiple ways to frame the same offer so you are not stuck with one weak angle
A simple funnel map — Shows the key stages from first attention to conversion and follow-up
A worked example and smoke test — Easy to validate before you use it on a real offer
A simple config file — Lets you adapt the workflow without having to rewrite the pack

What You Can Customize

briefPathstringRequired

Path to a JSON offer brief describing the product, audience, pains, and proof.

outputDirstring

Directory where the generated strategy files will be written.

Default: ./dist

primaryChannelstring

Main traffic channel. One of email, organic, paid, referral, or outbound.

Default: email

funnelStylestring

One of application, webinar, lead-magnet, or direct-checkout.

Default: application

voicestring

Tone hint used in offer and hook phrasing.

Default: clear and direct

Freestarter pack
Download Full Pack
Included files6
Version2.0.0
Tools used0