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Shape Better Funnels2.0.0Pack: offer-funnel-generatorClaude-ready

Offer Funnel Kit

This pack helps you turn a loose offer into a sales argument that makes more sense. Instead of staring at a product description and guessing how to sell it, you get a clearer promise, a stronger value stack, better hook angles, and a simple funnel plan that shows what should happen next.

Also works as a Claude skill

This rebuilt pack also has a matching Claude wrapper in this repo, so you can run the same workflow through Claude Code instead of only downloading the pack by hand.

Wrapper path: .claude/skills/offer-funnel-kit/SKILL.md

What's Included

A ready-to-run offer strategy generator — Feed it a product brief and get back a structured offer plus funnel plan
A stronger offer promise — Clarifies the result, the pain removed, and the delivery model so the offer feels easier to understand
Guarantee and objection handling — Helps you reduce buyer hesitation instead of burying the hard parts
Hook angles for top-of-funnel messaging — Gives you multiple ways to frame the same offer so you are not stuck with one weak angle
A simple funnel map — Shows the key stages from first attention to conversion and follow-up
A worked example and smoke test — Easy to validate before you use it on a real offer
A simple config file — Lets you adapt the workflow without having to rewrite the pack

Pack Contents

Download full pack

SKILL.md

Skill Specification

File

config.json

Configuration Schema

File

examples/brief.json

Worked Example

File

examples/config.example.json

Worked Example

File

run.mjs

MJS Asset

File

test.mjs

MJS Asset

File

What You Can Customize

briefPathstringRequired

Path to a JSON offer brief describing the product, audience, pains, and proof.

outputDirstring

Directory where the generated strategy files will be written.

Default: ./dist

primaryChannelstring

Main traffic channel. One of email, organic, paid, referral, or outbound.

Default: email

funnelStylestring

One of application, webinar, lead-magnet, or direct-checkout.

Default: application

voicestring

Tone hint used in offer and hook phrasing.

Default: clear and direct

Works Well With

Offer-focusedPlanning-friendlyEasy to adapt
Freestarter pack

Download the full pack and use the complete workflow.

The main download ships the whole pack as one bundle, so you are not stuck piecing together a working setup file by file.

Download full pack
Included files6
Version2.0.0
File typesMD + JSON + MJS
Tools used0
Full-pack download

You get the whole pack in one download so the setup, examples, and runnable files stay together.

Claude wrapper included

If you use Claude Code in this repo, this pack also has a matching wrapper skill so the workflow is available as a runnable Claude tool, not just a download.

offersfunnelscustomer journey