Understand Competitors2.0.0
Competitor Research Summarizer
Understand Competitors
Competitive intel
Competitor Research Summarizer
This pack helps you stop swimming in scattered competitor notes and turn them into something useful. Instead of rereading websites and guessing what matters, you get a cleaner battle card that shows where competitors are strong, where they are weak, and how your own offer can stand apart.
Format
MD + JSON + MJS
Files included
6
Tools used
0
What's Included
A ready-to-run battlecard generator — Feed it your offer context plus competitor notes and get back a structured comparison
Clear opportunity lines — Highlights where you can position against each competitor instead of just listing facts
Risk reminders — Surfaces what each competitor does well so you do not underestimate them
Positioning angles — Gives you sharper ways to explain why your offer is different
A worked example and smoke test — Easy to validate before using it on a real market
A simple config file — Lets you set focus areas and adapt the output without much friction
What You Can Customize
briefPathstringRequired
Path to a JSON file describing your offer plus a list of competitors.
outputDirstring
Directory where the research outputs will be written.
Default: ./dist
focusAreasarray
Areas to emphasize in the comparison.
Default: ["positioning","pricing","onboarding","target audience"]
voicestring
Tone hint used in the opportunity and positioning lines.
Default: clear and strategic